Bollywood Women - Beautiful Bollywood actresses from the past and present like Katrina Kaif, Aishwarya Rai, Priyanka Chopra, Kareena Kapoor, Tabu and many more.
Tuesday, July 17, 2007
Rakhi Sawant to endorse Mint-O Fresh Cool Green
Rakhi Sawant to endorse Mint-O Fresh Cool Green
By IndiaFM News Bureau, July 17, 2007 - 16:03 IST
ITC Limited – Foods Division today announced the expansion of the Mint-O Fresh portfolio with the launch of Mint-O Fresh Cool Green. The new variant Mint-O Fresh Cool Green will provide further thrust to the formidable presence that Mint-O Fresh has established in the adult mint category. The brand has also roped in the bold and confident Rakhi Sawant to highlight the brand and product salience.
Speaking on the occasion of the launch, Mr. Ravi Naware, Divisional Chief Executive, ITC Ltd – Foods Division said "The new variant of Mint-O Fresh hallmarks ITC Foods' innovative & differentiated product strategy. ITC Ltd – Foods Division, being at the forefront of product development and innovation has introduced the new variant of Mint-O Fresh after months of product and consumer research. The new product will be supported by a multi-media communication campaign including a new television commercial featuring Rakhi Sawant. The initial campaign will be further supplemented by on-ground promotions distinctly communicating the product attributes and brand essence."
The communication of Mint-O Fresh has been about breath freshness enabling the protagonist to win over his girl. The tagline "Jab Laila ko karna tha impress to Majnu ne khayi Mint-O Fresh" has stood the test of times and is still widely known and remembered.
Speaking on the new campaign, Ishita Tandon, Brand Manager - Confectionery, ITC Ltd-Foods Division said “Signing on Rakhi will help us get this cut through and improve brand salience. Also, Rakhi is bold, confident and frank and Mint-O Fresh has similar brand values. Thus there is a good fit with Mint-O fresh. Moreover, the brand statement has been breath freshness and the communication has been about the protagonist trying to impress his girl. What better than impressing Rakhi Sawant."
http://www.indiafm.com/news/2007/07/17/9744/
technorati tags: movies, bollywoodsplitter-aufgelesen, bollywood news, bollywood-news, actors, news, music, actresses, gossip, hindi
Subscribe to:
Post Comments (Atom)
Popular Posts
-
Raasi She can be termed as a phenomenon. Within three years of graduating as a heroine from a child star, Rasi alias Manthra alias Vijay...
-
Tamil and Telugu actress Trisha Krishnan will be debuting in Bollywood in the film "Khatta Meetha" opposite Akshay Kumar. T...
-
Indian model and film actress Kriti Sanon was born on July 27th, 1990 in New Delhi, India. She hasn't been acting a long time. Kriti m...
-
Pooja Bedi was born on May 11th, 1971 and is the daughter of the late Protima and Kabir Bedi. She is a former Bollywood actress and current...
-
One of the most successful female filmstars in the history of Indian cinema, Hema Malini, has said that the only Bollywood actress that dese...
-
Indian actress Chitrangada Singh was born on born August 30th, 1976 in Jodhpur, Rajasthan, India. Like a lot of other Bollywood actresses,...
-
Beautiful Indian actress Malaika Arora Khan (sometimes just Malaika Arora) was born on August 23rd, 1973 in Mumbai, Maharashtra, India. She...
-
Indian actress Antara Biswas also known as Monalisa has appeared in 52 Bhojpuri, Hindi, Bengali, Oriya, Tamil, Kannada and Telugu films so f...
-
Another Indian model turned Bollywood actress is the beautiful Urvashi Sharma. Urvashi was born on October 13th, 1984 in Delhi, India. ...
-
Kimi Katkar was a popular Indian actress from the eighties. She gained fame for her role in the "B" grade thriller Tarzan (Hindi ...
No comments:
Post a Comment