Saturday, January 12, 2008

Actress Koena Mitra endorses 'Brand Jharkhand'

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New Delhi, Jan 11:
Jharkhand has become the first state in the country to have a Bollywood actress as brand ambassador. And it is not local star Tanushree Dutta or iconic Mahendra Singh Dhoni, but Koena Mitra. The Kolkata actress will be promoting the tribal state as a preferred investment destination for non-resident Indians (NRIs).

The film stars are known to endorse products and companies, but Koena is the first to endorse a state for promotions.

Koena has been commissioned to endorse the state by the diaspora publication "Pravasi Today", which acts as a bridge between non-resident Indians and the country.

The actress, christened the "Daughter of the East", to endorse "Brand Jharkhand", however, didn't forget to remind state representatives of Tanushree Dutta.

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