Animated Ash and Priyanka follow Mallika
11 Feb, 2008 05:13 am ISTlRuma Malia/INDIATIMES MOVIES
First Mallika Sherawat, then Ash and now Priyanka. Animated versions of these actresses are now regularly featuring in advertisements.
Every time a company is looking to create a brand value for a product, stars synonymous with the virtues that the brand is representative of, are roped in to create an impact on the audiences. While this is an age-old formula and its success rate is unquestionable, ad gurus are now taking things to a different level together. The best of Bollywood babes are signed up for promotions and what follows are animated advertisements featuring the actresses.
http://movies.indiatimes.com/articleshow/2771026.cms
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