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Friday, February 15, 2008
Bollywood films, a niche in Pakistan
During the India-Pakistan war in 1965, Indian films were banned in Pakistan.
In the midst of this love-hate relationship between the two countries Indian cinema, which was shunned by the Islamic hardliners and banned by the government, was loved and avidly watched in private.
The following was so steady and loyal that it created a parellel flourishing in the underground market for film DVDs. A world where passions had to be kept concealed.
Mughal-e-Azam, which was released in colour in 2006 was the first among three Indian films to hit Pakistani theatres.
Seen by an earlier generation in better times (1960), the film had evoked tremendous response.
Reportedly its prints were paraded on elephant back in Lahore, the city where the lovers Prince Salim and Anarkali are buried.
Four decades later, the coloured version may not have brought the elephants out, but it did manage bring in the audiences.
Mehvish Mateen, a student said, "I would love to see Dilwale Dulhaniya Le Jayenge. It's a great film and Mughal-e-Azam. I love Madhubala. She is my favorite heroine and I would love to watch her everyday.''
Second in line was Akbar Khan's Taj Mahal, also a period film based on the love story of a Mughal emperor.
Aggressively promoted across the border, the film was also boosted by the presence of a Pakistani film actress, Sonya Jehan in the lead role.
http://www.ndtvmovies.com/newstory.asp?section=Movies&slug=Bollywood+films%2C+a+niche+in+Pakistan&id=ENTEN20080041131
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Monday, February 11, 2008
Animated Ash and Priyanka follow Mallika
Animated Ash and Priyanka follow Mallika
11 Feb, 2008 05:13 am ISTlRuma Malia/INDIATIMES MOVIES
First Mallika Sherawat, then Ash and now Priyanka. Animated versions of these actresses are now regularly featuring in advertisements.
Every time a company is looking to create a brand value for a product, stars synonymous with the virtues that the brand is representative of, are roped in to create an impact on the audiences. While this is an age-old formula and its success rate is unquestionable, ad gurus are now taking things to a different level together. The best of Bollywood babes are signed up for promotions and what follows are animated advertisements featuring the actresses.
http://movies.indiatimes.com/articleshow/2771026.cms
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Friday, February 1, 2008
Priyanka Chopra to do a film on female bonding?
Priyanka Chopra to do a film on female bonding?
After being part of a number of commercial flicks – the so-called masala genre, Priyanka Chopra decided to work with Madhur Bhandarkar, a man known for his different kind of cinema, in his forthcoming film called Fashion. Now according to our sources, she has been approached for a women oriented film
The film of whose script is complete will be directed by Superstar director Rohit Jugraj. Says the director, “It is a female bonding film but will not be hard-hitting like Daman and other such similar films. It is a modern tale of two women and is based on their friendship.”
http://movies.indiatimes.com/articleshow/2746496.cms
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